Why doesn’t Microsoft understand Tablet

March 5, 2011 § Leave a comment

While the iPad is selling like multi-touch hotcakes, Microsoft is significantly lagging behind with its tablet offerings — mere mediocre touchscreen PCs running a desktop OS — with no announced (or rumored) plans for a proper tablet solution.

Internally, it seems like Microsoft just cannot understand the iPad’s success. It keeps looking at it from the angle of features/”freedom” that’s offered to consumers, while entirely neglecting the UX/UI element to the device.

Internal slides leaked by Mary Jo Foley even illustrate that Microsoft are trying to justify their failed tablet offerings by comforting themselves with presentations, which point out the things that the iPad cannot do in the enterprise. Wha?

iPads are a consumer device. People don’t buy them to use RDP, nor do they care if they can browse through the file system. Some points on the slide are entirely moot, such as the one noting that the iPad is barely functional when it isn’t connected to the Internet. It’s just as functional as a PC, as you may still use several apps you have installed just as you may with a PC.

It seems like a case of both corporate politics/division as well as Microsoft not knowing what it truly is. They’re confusing enterprise with consumer while their internal politics and structure prevents the truly innovative groups within the company from bringing their ideas to market.

What are everyone’s thoughts on this?

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